Many of us saw it coming but honestly I didn’t think it would be this early. For mine, it was a no-brainer, a way to get numbers and action on their own social system Google+ and also an way to increase Search personalization which they have been increasingly moving towards for a few years now. Some question whether there is value in doing so and often search results can be a lot worse with personalization but they’re sticking to their guns.
This takes you to a page that further explains their new service and in typical google fashion includes a video and tells us that “search gets better by including photos, posts, and more from you and your friends.” Maybe.
So first things first, if you’re looking to be part of this latest Search iteration get yourself a Google+ profile. For businesses, create a page. Set up your circles, start following, engaging, sharing. Start getting comfortable with it, I think it’s only going to continue in its importance.