Paul Fleming - Flemo: Between Sydney, Philadelphia and the World Wide Web

Most of you should remember the whole “set it and forget it” slogan that was used in infomercials for the Showtime Rotisserie. This is fine for a Rotisserie, particularly if it is able to turn off automatically but it is rarely a good option for a website. We increasingly come across websites that simply sit around, waiting. Waiting to not be updated mostly.

I recently came across an interesting statistic from ipressroom.com that cited:

“Social Media Is Prioritized and Utilized More Than Managing the Company’s Website Content”

This is despite the fact that users trust a website more than they trust Social Media. So why would a company spend greater time and resources on Social Media than their own website? Because Social Media is new? My best guess is that there is less of a barrier of entry. How much easier is it to set up a twitter account as opposed to updating a website or modifying code for SEO. I can tell you that our most successful clients are those who put a lot of effort and energy into their actual websites. They are ones who understand prioritizing their Internet Marketing. So stop ignoring your website. Hopefully you spent a decent amount of money on it, take advantage of it and leverage what you’ve got.

I’ve certainly heard of walking tours of museums and cities but haven’t really seen an insider tips version in the form of an audio file. It’s most certainly overdue and Your Friend in Philadelphia does a good job to provide some additional sources that guides and websites don’t really tell you.

I like it and at about the price of a guide book, is a worthy investment.

I recevied an email from MacMall offering Microsoft Office for Mac the 2008 edition for $99. Actaully a pretty good deal but why would you bother? I’ve been using NeoOffice for about 6 months now and must admit to really loving it. My experience with Pages was ho-hum mainly due to compatibility issused – by defalt they save as .pages and then you have to export a separate file for a .doc which is familiar to many. NeoOffice saves it as .doc (with a couple of questions asked) and takes into account the compatibility. This means only 1 file which, in these days of information overload, really makes more sense.

I had MS for mac prior to that and it was OK but for the $150 price tag does nothing but increase the overall cost of being part of the elite. Now after experiencing the joys of NeoOffice (and to a lesser extent OpenOffice) figure that even @ $99 seems incredibly bloated (like the actual software).