We’ve suspected it for a while now but it was recently confirmed by extremely reliable sources (Matt Cutts from Google actually) that social media is having a greater influence on search rankings. A web page stacked up against another web page with the same credentials will apparently be given greater weight if it is shared… Continue reading
Could SEO Have Saved Borders?
Many of us heard about the possibility that Borders could go under and now word comes through that they filed for bankruptcy in New York after four years of sales declines, and now plans to shut about 40 percent of its superstores in the next several weeks. Both Borders and Barnes & Noble have been… Continue reading
JC Penney Takes the SEO Shortcut and Proves it Works – Temporarily
In the SEO world we see untoward activities on a regular basis. Mostly folks trying to game the system for themselves or their clients to increase rankings or decrease competitor rankings. It can get pretty nasty with so much at stake and not a whole lot of governance short of the Google web spam team who are… Continue reading
Why I Still do Meta Keywords
A number of factors contribute to increasing keyword rankings on a search engine. One of those was the meta keyword tag or <meta name=”keywords” content=”keyword phrase, another keyword phrase, yet another keyword phrase”>. Once upon a time it was considered a pretty major factor. Even in Google’s early days, they seemed to have a great deal… Continue reading