Many people have dreams of being a rock star, having their moment in the sun. Some recount previous experiences when it was their time to shine, maybe a high school play, a big night on the karaoke. It usually involved doing something a little extra special to help stand out from the crowd and that’s… Continue reading
DATE ARCHIVES : 2012
C’mon Google
Nobody’s perfect. No service is perfect. We strive for it knowing that we’ll probably never get there but we do the best we can. The tech world is one of encountering unchartered territories where new services and offerings are a regular occurrence, some downright awful, others groundbreaking. Even those groundbreaking ones were a work in… Continue reading
The Olympics of Keyword Selection
Like many, I have been watching the Olympics as much as possible. The usual disappointing local TV viewing choices not withstanding, it’s tough not to get sucked into its excitement. The talent and obvious hard work that goes into these athletes just getting there is impressive, often inspirational. So as with everything I do, I… Continue reading
My Favorite Google Analytics Custom Report
OK so analytics has always been an important part of my job. It’s really the essence of our campaigns and at the core of what we do. It controls what we do. It let’s us know who our client is. It sometimes tells us more about our clients than they do. It can do a… Continue reading